Our Services

Marketing Strategy

Do you need help with acquiring new customers, retaining your existing ones or launching a new product or service to the market?

We can build you a short, mid or long term strategy that delivers campaigns through the relevant routes to market that map against your goals and objectives.

We can also help you understand what your current and future customers are looking for from your brand and products now and in the future from qualitative and quantitative research.

Marketing strategy
Brand identity

Brand identity

From a simple design such as a logo to something more advanced such as a suite of literature to bring your identity and values together, including brand guidelines, we can help.

Your brand is everywhere, from your website to your email signatures. Blue Rock can help you with making sure you brand is reflected on all your internal and external facing communications and give you suggestions on how you can communicate it and develop it over time.

Public Relations

Your market is as competitive as ever and reputation can be a company’s biggest asset, the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage your reputation by communicating and building good relationships.

Our PR specialists will create a campaign for you to ensure you are seen as a trusted advisor to your target market. We will then work with key publications, websites and journalists to help raise your profile and your business and products

Public relations
Campaign management

Campaign Management

Running a campaign can be a timely process and requires attention to detail to make it run as smooth as possible. Utilise our campaign management skills to take your brief, decide the best way to take your message to market with the budget available, execute the campaign and report back to you your results.

You may feel that you need more customer insight before you run your campaign. We can carry out customer research for you to find out what your customers are looking for. We’ll also test the messaging and product proposition before we take the campaign to market.

Digital Marketing

We can help you with building and designing a website, optimising it so that it appears via search engines, ensure it is mobile-ready for phones and other mobile devices, as well as it looking great and reflecting your brand identity.

Communicating with your customers in a digital world can help your business to be successful. We can help build your digital marketing strategy that involves blogging, webinars, email marketing or building a social media strategy utilising sites such as Facebook, LinkedIn and Twitter.

Or how about an app? We can create an app that your prospects and customers can download direct to their mobile phone, laptop or tablet device.

Digital marketing
Printed materials

Printed Materials

Whether its business cards, a retail display unit, brochures, pop up banners, direct mail materials or something else, you name it, we can design, write your copy and print it in a variety of sizes and finishes that present your brand.

We’ve got great relationships with printers across the country, so whatever your print requirements are we will deliver a high quality finish for you within budget and on time.

Events and Tradeshows

With experience in planning trade shows of all sizes, Blue Rock can help you with all elements of event planning. We can decide together which events are right for you, hire a venue, design and produce your stand. From a pop up banner to a large format stand we can help.

Inviting customers and prospects to your event is a great way of yielding face to face communication. We can manage the customer invite list and track lead performance from the event itself.

Events and tradeshows
Testimonials

Case studies and Testimonials

Using existing customer examples of how they use your products / services is a brilliant way of them becoming brand ambassadors for you. We can create paper, online and video based customer case studies and testimonials that you can use on your website, via social media or in printed materials for marketing your business.

Let your customers speak for themselves. We’ll take care of everything from interviewing and recording your brand ambassadors to copywriting the articles and seeking approval before the case study goes live or to print.